Data

(Actionable) data is the foundation of your digital growth

Consumer behaviour is evolving faster than before. The MarTech landscape is ever growing, making it possible to follow your consumers' every move. The challenge for marketers now is to consolidate numerous data silos in order to get a single view of the consumer. With the help of a Customer Data Platform (CDP), brands are able to fuel their customer engagement strategy with qualitative data and actionable insights. A Customer Data Platform is a solution that ingests, unifies and enriches customer data from all kind of sources, both online and offline, delivering an actionable 360-degree customer view.
Customer Data Platforms enable brands to implement a data-driven customer engagement strategy whilst facilitating complex integrations, breaking data silos and really putting customer at the heart of everything. With the help of CDP’s marketing teams can listen, capture and understand all consumer engagement signals that matter in real-time. It provides consumers with a truly personalised customer engagement they now expect.

What are the key elements of a CDP?

Collect

Collect data from multiple first party data sources like CRM, website, email, mobile app, offline.

Unify

Transform raw data sources and customer profiles into an actionable single customer view.

Enrich

Make your audience insights smarter by using the power of recommendation engines and predictive analytics.

Expose

Activate your data and insights by exposing it to marketing automation platforms.

Are you ready to make your data actionable?
Here is what we can do for you as your trusted partner

Platform selection

The MarTech landscape is pretty crowded and can be complex. We help you select the right tools to support the right ambitions.

Data modeling

We help you set up an operational marketing database geared towards execution. By marketers, for marketers.

360° customer view

Delivering better customer experiences requires having a 360° view of your customers and prospects.

Customer data platform integration

Implementing a CDP helps companies deal with data and makes data actionable for marketers by integrating with other MarTech platforms. Our MarTech experts help you build a future-proof technology stack.

What challenges does it help marketers solve? 

A Customer Data Platform could be the solution for brands struggling with at least one of the following challenges:
  1. Marketers want (and need) an actionable single customer view
    Data is heavily siloed across different systems and lacks accuracy. Your single customer view currently sits in a data warehouse and is not structured to fuel your marketing initiatives. A CDP gives marketers an opportunity to view the entire customer journey from a consumers' point of view and provide them with insights to help them take action in real-time.

  2. Marketers want to build consistent real-time and omni-channel customer experiences
    Your in- and outbound marketing execution channels sit within disparate technology platforms and are not fully integrated. Your marketing automation and always-on decision making capabilities are limited due to a lack of access to your execution channels and actionable data. Marketers can integrate a CDP with their marketing automation platform (i.e. Selligent Marketing Cloud, Salesforce Marketing Cloud, Hubspot) to execute their campaigns via email, text, mobile push, social and ads.

  3. Marketers want to be empowered
    Customer data is often managed by a IT (or BI) team in a data warehouse. Marketers want to own their data and customer segmentation and transform this into marketing initiatives.

  4. Marketing teams want to measure campaign attribution and ROI
    Marketing attribution is a tough task. With data, execution channels and analytics sitting a different places, it often requires multi-departmental involvement. A CDP can help marketers understand the performance of their marketing initiatives and use these insights to take data-driven decisions.

Marketing technology is in our DNA

Our experts have experience with:

Do you need advice on understanding your consumers?

Meet our Data & Insights expert, Tom Kellens!

Tom is a real MarTech veteran with more than 12 years under his belt in both the Business Intelligence and Marketing Automation (Selligent Marketing Cloud) space. In his role as Partner, Digital Strategy & Insights, Tom helps brands with their data challenges on a daily basis.

Are you ready to make your data actionable together with Tom?
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