JBC - Predicting the next shopping moment
PREDICTING THE NEXT SHOPPING MOMENT

The Challenge

Standing out in an increasingly crowded market is becoming harder and harder. Today’s consumers know what they want and are becoming picky eaters. Looking to improve purchase frequency, JBC decided to take a data and AI-driven approach to redesign their customer lifecycle strategies.

The solution

A tailored RF (Recency-Frequency) scoring model allows JBC to understand each customer’s personal buying rhythm. Using these insights, JBC is able to define contextual and highly personalised lifecycle campaigns.
Customers who are at the beginning of their next expected shopping window will receive a highly personalised email. The goal of this campaign is to drive purchases through AI-powered product recommendations.
Customer:
JBC

Vertical:
Retail

Platform:
Selligent Marketing Cloud

Tactics:
Artificial Intelligence
Product recommendations
Omni-channel
Smart segmentation
About JBC

JBC is an established retail brand in Belgium, Luxembourg and Germany. The company is strongly committed to providing a consistent and customer focused shopping experience, both online and in-store.
Want to know more?
Download the PDF version now!
Download here!
Share by: