Mediahuis - Lead generation through interactive contest
LEAD GENERATION THROUGH
INTERACTIVE CONTEST
The Challenge
As one of the biggest publishers of the Benelux, Mediahuis does not have a shortage of content. The true challenge is: how, in an increasingly digital world, do we reach, inspire and persuade
an audience in an automated way.
Het Groot Dictee
De Standaard regularly organises contests for different demographic groups to
gain new contacts and enrich profiles. Het Groot Dictee is challenging an adult target audience to participate in an online interactive dictation, with a chance of winning a spot in a prestigious finale.
Lead generation
A first step in participating with Het Groot Dictee is registration. Mediahuis approaches an
omni-channel strategy. Gathering not only email address but also home address and phone number allows De Standaard to further
reach and re-target an audience with relevant content.
Integrated interactivity
A seamless integration between the video delivery system and interactive forms of Selligent Campaign creates a true feeling of live participation. A timer and drop-out mechanism made sure questions could only be answered once and within a time frame of 30 seconds.
Social sharing
Tracking of progress and calculation of scoring is performed real-time, making sure at the end of the contest a congratulation message can be displayed. To stimulate organic marketing, buttons are provided to share your outcome with friends and family.
Results
Participants: 8.900
Newly acquired profiles: 2.714
Existing contacts profile enrichment: 659
Watch our award-winning video:
More info?
Do you want more information about this award-winning case? Or would you like to discuss what Dignify can do for you? Don't hesitate to reach out!
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